As an international renowned golf brand, HELIX was founded in 2009. It specializes in the R & D and distribution of golf products, including golf bags, caps, apparels, and other wearable articles. As an international brand, HELIX strictly adheres to international standards throughout its R & D, material selection, and production and combines technology, fashion, and comfort in a perfect manner. The HELIX retractable golf bag, a PCT patented product launched in 2012, initiated the brand new concept of golf bags, receiving unanimous praises from all golf lovers.
Both the Chinese and English names of the brand, 喜力克斯/HELIX, derive from Hercules, a great hero in ancient Greek mythology. They not only inherit his exploring and aggressive spirits but also spread the charm and spirit of golf. As the core concept of HELIX, the slogan “be a better you” not only responds to the demands of golf lovers for all-around improvements but helps them feel aggressive and confident in their destiny.
As an international renowned brand, HELIX not only inherits the aggressive spirits of Hercules, a hero in ancient Greek mythology, but also follows the elegant styles of golf. Advocating the slogan “be a better you”, the brand is pertinent to vitality, self-confidence, sunshine, aggressiveness, as well as nobility and elegance, indicating that its customers have long-lasting pursuits of “quality life” and powerful control on their destiny.
HELIX inherits Hercules’ “wisdom” and “power” to explore, challenge, and improve himself as well as the nobility and elegance of golf, refining its brand concept as “be a better you” and inspiring numerous golfers to explore, discover, and encourage themselves to “be better”, dominate their own destiny, and accomplish more achievements.